Application programming interfaces or APIs allow marketers, especially SEO professionals, to enrich their work in various ways. Whether you’re a beginner or a seasoned digital marketer, data APIs can help reduce errors, decrease implementation time, and assist in uncovering insights. Beyond applications in CMS, there are also wireless API solutions for connecting with your colleagues no matter where they are. Let’s take a closer look at the advantages marketers have when they use data APIs.
An API Can Automate Reporting
The Google Analytics Embed API lets marketers create and use a dashboard on a third-party website. The tech giant’s spreadsheet add-on enables easy data access and visualization in Google Spreadsheets. Finally, superProxy lets marketers share analytics reporting data with the public. Besides Google products, marketers can also use other APIs to help them crawl their website’s data and report on it.
An API Increases Data Breadth and Quality
Besides augmenting your capacity for reporting, another advantage of using data APIs in SEO improves the quality of the data you analyze and report. For example, if you are an SEO, you can leverage more data instead of the 1,000 lines to which Google Search Console or Google Analytics limits you.
SEOs with an API for analytics or the console can leverage more data. If you want to monitor the Lighthouse scores and data of multiple URLs, for example, it is possible to do so using an app script, Google Cloud Run, and Lighthouse’s API. You could also automate social media posts on tools like Buffer, which lets you schedule updates to your Facebook.
An API Sources Data from Different Places
Data APIs enable you to cross-analyze information, which is vital when creating content. When you’re writing a blog post, you have to think of more than just the paragraphs and sentences you use. You also need to mind the article structure, keyword placement, headings, title tags, meta tags, alt text, and more. You can use your CMS’s API and data from Google Analytics to uncover the sessions per post per day, which could help you with your content strategy.
If you have wireless API, your business could automate customer acquisition, loyalty programs, and other rewards systems for clients. Cross-analysis can also help you find correlations among seemingly unrelated elements. For example, you can collect on-page data from all your pages and find which elements are ranking factors and affecting your site’s actual rankings.
An API Can Create a Better Workflow for You
One prominent advantage SEO professionals gain when using data APIs is that it enables them to connect different tools and customize their workflow. You can use an API to gain information from one tool and use it as an input for action in another tool, like submitting URLs to search engines for crawling and indexing.
Other applications could be creating tickets for developers when the automatic website crawler detects HTTP error status codes or automating daily reports for team members to input their progress, eliminating the need for lengthy email exchanges or meetings. You could also automate tag creation in your CMS, collect information about your keywords in SEO tools like SEMRush, or pre-fill recurring information in client briefs.
APIs can streamline a content marketer’s work in so many ways. If you want to devote more time to strategizing and other high-level work, using different kinds of data APIs will undoubtedly help. Getting on an API development platform can help you leverage your company’s digital data, generate insights from it, and use it to develop future-proof strategies.
Enable your company to go further when you partner with Celitech. We are the world’s first digital-only connectivity platform, enabling businesses to utilize wireless API for apps and produce eSIMs, mobile analytics, marketing services, and more. Get an API demo today to learn more!