Today, the hospitality industry has changed quite a bit, thanks to the new technological development that has made the industry offer even better services and experiences and to the trends and events that have changed the world. That said, while ongoing events like the pandemic are still affecting the hospitality industry, there are main trends trends happening in 2022 that continue to shape this industry as we know it. We list few trends below:
Personalization is one of the biggest trends in the hospitality industry in 2022. Since the start of the century, the industry has evolved and transformed into something that could give its guests the best experience, and one of the biggest transformations that have occurred was the personalization and customization of the experience. That is, giving the guests exactly what they want.
With the ability to customize and personalize one's experience, guests feel less alien to a hotel or vacation rental and more like it's their home. This can seriously elevate their experience in a positive manner, resulting in happy guests that are willing to come back again.
Apart from the personalization, that is also the digitization of the services and experiences. While the services and experience were already personalized and customized to each guest, digitization is needed to make sure that the experience is even better and safer.
Smart devices and applications can be used to make the guests' stay more enjoyable and efficient. For instance, using these digital tools, guests can check into a hotel online without going through front desk process. They can access their room from the mobile device and find out useful information about the hotel or the location, like the nearest grocery store or the location of the nearest tourist attraction.
Holistic-minded services are one of the biggest trends in 2022 as they have a very positive impact on the hospitality industry and the guests. In fact, holistic-minded services offer more than just a service. It is a way of life, a way of thinking, a way of experiencing life.
Holistic-minded services are not just about providing good services but one that supports good physical and mental health. This is especially important now since COVID-19 is still around, where wellness is at the forefront of many people's needs. So, to offer such a service, hospitality services can revolve around offering relaxation spas, health diagnostic technology, and even bespoke treatment plans to guests that need it.
Though remote-working friendliness is already a trend in 2022, the hospitality industry has taken this even further by adapting remote-working friendly hotels to ensure that their guests and employees have a good work-life balance.
In fact, apart from making the staff comfortable at work, this also makes the company more productive and efficient. But of course, this doesn't only extend to staff. Hospitality organizations such as hotels and vacation rentals now offer remote working spaces for their guests, especially those on business trips. This enables people to work safely in an environment that's productive and welcoming!
The hospitality industry is one that involves finding a balance between the best guest services & experiences and the profits. And with such trends affecting the industry and new ones popping up, the hospitality industry as we know it will only evolve into something greater than it ever was. So, if you're running a hospitality business, make sure to adapt to these trends to avoid falling behind your competitors!
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